ONG THO RICE CORPORATION

BRANDING STORY
Planting wet rice is one of the main and oldest occupations of Vietnamese farmers since the time of land reclamation,however, there has been a problem concerning its devaluation despite good seasons which shows no signs of coming to an end. Ong Tho rice UNDERSTAND all of the difficulties that farmers from the sea to the hilly areas have to go through. Therefore, THE PASSION to discover indigenous rice varieties, specialty rice varieties always motivates us throughout our branding journey. ASPIRATIONS to find a way to increase the value of rice grains made by Vietnamese farmers as well as to deliver the entire value to customers which comes from the hard work and the kindness of farmers together with the endless effort of researching by the scientists. This is like a mission of Ong Tho rice team in our brand journey. Sharing benefits more fairly for farmers, respecting the intellectual property rights of scientists, and targeting consumers with higher quality products are also the responsibilities that each Ong Tho Rice employee always need to remember. Ong Tho Rice is proud to accompany farmers who are determined to build a Vietnamese rice brand. UNDERSTANDING – PASSION – ASPIRATION are the values that we want to put in each bag of rice.

Special location Rice, Herbal Rice